Meet the Founder
I'm Hollie Reedy, founder of Daily Eyewear.
I've been designing eyewear for over 16 years, working across the industry with a focus on creating frames that balance design, comfort and everyday wearability. Over that time, I saw a clear gap in the market. Reading glasses were often treated as purely functional, when they had the potential to be something people genuinely enjoyed wearing.
That's what inspired me to create Daily Eyewear.
Every frame is carefully designed in-house, with each style thoughtfully drawn and developed with precision, care and the Daily customer in mind. I'm involved in every step of the process, ensuring each design feels comfortable, wearable and considered.
Unlike many eyewear brands, we own the moulds for our frames, giving us complete control over the design, quality and individuality of every style we produce.
The name Daily came from a simple idea: reading glasses are something many people rely on every day. I wanted the brand to reflect that. To bring a little personality to the collection, each style is named after a time of day, adding a playful touch to a product that's often seen as purely practical.
About Daily Eyewear
Daily Eyewear is a New Zealand-designed brand built on a simple belief: reading glasses don't have to be boring, unattractive, or something you feel embarrassed to wear.
We create modern, stylish unisex readers that are designed to be worn with confidence by both men and women. Our frames are made to become part of your everyday routine, not hidden away when they're not in use.
Each frame is designed in-house with a strong focus on comfort, function and style, ensuring it integrates seamlessly into your daily life. Because when something is this essential, it should also feel good to wear.
At Daily Eyewear, we're also committed to reducing our environmental impact. Since 2025, we've transitioned our frame materials, lenses and packaging to recycled materials, with sustainability remaining a key consideration as we continue to grow and evolve.
We're here to change the way people think about reading glasses, transforming a daily necessity into something stylish, considered and enjoyable.
Comfort. Confidence. Daily.