A contemporary take on classic tortoiseshell. Warm brown tones soften the bold square shape of 10am, making it an easy statement frame that feels both modern and timeless.

Bold square reading glasses | Medium–Large fit

10am is one of our bolder Daily shapes. A strong square frame with a modern, statement feel, designed to stand out without feeling oversized.

With its medium–large fit, 10am suits most face shapes and is particularly well suited to average and wider faces.

Designed in New Zealand and made for everyday wear, with a matte finish, spring-loaded hinges and reading magnification from +1 to +3.

Shape: Square
Style: Bold, modern
Fit: Medium–Large
Best suited to: Most face shapes, particularly average to wider faces
Designed for: Unisex
Reading strengths: +1, +1.5, +2, +2.5, +3
Hinges: Spring-loaded for flexibility and comfort
Designed in: New Zealand

Made with recycled materials
10am frames and lenses are made using recycled materials. Moving forward, all Daily frames and lenses will be made from recycled materials.

It’s a small shift for us, but a clearer future for everyone.

READING

3pm

3pm Black

3pm Brown Tort

2pm

2pm Black

2pm Brown Tort

2pm Luna

2pm Jade

1pm

1pm Black

1pm Brown Tort

1pm Blue

1pm Light Tort

12pm

12pm Black

12pm Black to Tort

12pm Blue

12pm Clear

12pm Havana

11am

11am Black

11am Brown Tort

11am Dark Blue

11am Green

11am Light Tort

11am Blush

11am Smoke

11am Crystal w/ Havana

11am Luna

10am

10am Black

10am Brown Tort

10am Clear

10am Dark Blue

10am Blush

10am Smoke

10am Turquoise

10am Midnight

10am Havana

9am

9am Black Tort

9am Dark Blue

9am Green

9am Havana

9am Wine

9am Black/Clear

8AM

8am Black

8am Black/Clear

8am Black Tort

7AM

7am Black

7am Brown Tort

7am Black to Milky Tort

7am Green

7am Wine

7am Dark Blue

7am Light Tort

7am Multi Tort

6AM

6am Black

6am Brown Tort

6am Green

6am Dark Blue

6am Black to Milky Tort

6am Crystal w/ Havana