Best Selling
10am Brown Tort
$79
Snap? Swap. Simple as That.
Break a Pair? We’ll Send a New One. No Stress.
Build your bundle
Same reading strength applies to all pairs. Your saving is applied in the cart.
Build your bundle
Same reading strength applies to all pairs. Your saving is applied in the cart.
Description
A contemporary take on classic tortoiseshell. Warm brown tones soften the bold square shape of 10am, making it an easy statement frame that feels both modern and timeless.
Bold square reading glasses | Medium–Large fit
10am is one of our bolder Daily shapes. A strong square frame with a modern, statement feel, designed to stand out without feeling oversized.
With its medium–large fit, 10am suits most face shapes and is particularly well suited to average and wider faces.
Designed in New Zealand and made for everyday wear, with a matte finish, spring-loaded hinges and reading magnification from +1 to +3.
Shape: Square
Style: Bold, modern
Fit: Medium–Large
Best suited to: Most face shapes, particularly average to wider faces
Designed for: Unisex
Reading strengths: +1, +1.5, +2, +2.5, +3
Hinges: Spring-loaded for flexibility and comfort
Designed in: New Zealand
Made with recycled materials
10am frames and lenses are made using recycled materials. Moving forward, all Daily frames and lenses will be made from recycled materials.
It’s a small shift for us, but a clearer future for everyone.
- Designed for
- Unisex
- Reading strengths
- 1, 1.5, 2, 2.5, 3
- Hinges
- Spring-loaded for flexibility and comfort
- Designed in
- New Zealand
Made with recycled materials
From our 2025 ranges onwards, Daily frames and lenses are made using recycled materials, with all future ranges continuing in this direction.
It’s a small shift for us, but a clearer future for everyone.
Shipping
All orders are sent from Auckland, New Zealand daily.
All orders within New Zealand are shipped via courier service and are processed at 10am on working days.
We aim to process and dispatch all orders within 24 hours of order placement. If an order is placed on a weekend or public holiday, the order will be processed within 24 hours of the next working day.
Please allow 1–3 working days for the North Island and 2–4 working days to the South Island. Deliveries may require a signature and will generally be made between 7am–5pm on weekdays.
International shipments require 7–20 working days to arrive.
Our Promise
Every Daily is designed in-house in New Zealand from our own original moulds — never white-label frames.
If your frames break or scratch within 1 year, our Snap? Swap. guarantee means we’ll send you a new pair. No stress.
All new frames and lenses are made from recycled materials — a small shift for us, a clearer future for everyone.
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Not sure of
your reading strength?
Print our simple eye chart, hold it at 35cm, and know your reading strength in under a minute.
Find Your FocusStrengths: +1 +1.5 +2 +2.5 +3